Home Care Industries, Inc. Announces Launch of the Febreze® Carpet Care Dance ... - PR Newswire (press release)
Home Care Industries, Inc. Announces Launch of the Febreze® Carpet Care Dance ... - PR Newswire (press release)
<div readability="157.526211822"> <p> </p> <!--startclickprintinclude--> <!-- title --> <div class="searchnews" id="dvTicker"> <div id="tickerrow"> <span id="tickermsg"> You are already following </span> <span id="NYSE:PG_span"> PG </span> </div> </div> <p> </p> <p> </p> <p><span class="xn-location">CLIFTON, N.J.</span>, <span class="xn-chron">May 3, 2011</span> /PRNewswire/ -- Home Care Industries, Inc. announces the launch of "The Febreze<b>®</b> Carpet Care Dance While You Clean Video Contest" that will begin <span class="xn-chron">May 1, 2011</span> and run through <span class="xn-chron">December 31, 2011</span>. Home Care Industries licenses the Febreze<b>®</b> brand for carpet cleaning products from The Procter & Gamble Company (NYSE: PG). The contest, which will be hosted on the febrezecarpetcare.com website, asks consumers to send in a video of them dancing with a vacuum or deep cleaning machine for a chance to win one of seven <span class="xn-money">$1,000</span> monthly prizes (May – November) and, thereby, be entered in the December Dance Off for the <span class="xn-money">$5,000</span> grand prize.</p> <p>The multi-tiered promotion was designed to generate awareness of how much more enjoyable carpet cleaning can be with the Febreze® Carpet Care product line by driving consumers to the febrezecarpetcare.com website to learn about both the contest and the products. The promotion benefits dance participants, all voters and retailers. </p> <p>To participate, consumers download one of six different musical selections representing a different genre of music to dance to (Urban, Country, Rock/Alternative, Latin, Pop, Dance/Electronica), record a video of themselves dancing and then submit it. Each month the video that receives the most votes will receive <span class="xn-money">$1,000</span> and become a finalist in the December "Dance-Off" which will determine the grand prize winner to be awarded <span class="xn-money">$5,000</span>. Monthly winners will be announced a week after the months ends with the announcement of the Grand Prize Winner concluding the Contest in the first week of January, 2012.</p> <p>All consumers who register to vote will be entered into a weekly <span class="xn-money">$100</span> sweepstakes and sent a Febreze® Coupon booklet with <span class="xn-money">$14</span> worth of savings off both the Febreze® Carpet Care product line and other Febreze® favorites for use at retail stores! </p> <p>An integrated advertising campaign will promote the dance contest including rich media and online banner ads that will link to www.febrezecarpetcare.com/dancecontest. Additional elements will include social media and on package promotional stickers that will be found on the entire Febreze® Carpet Care product line. Participants and voters will have the ability to share the contest, submissions and / or favorite videos through Facebook and other easily accessible outlets such as Twitter, email and popular websites. </p> <p>The growing Febreze® Carpet Care product line now includes vacuum bags, filters, 2x Concentrated Carpet, Rug, & Upholstery Cleaners in both 28oz and 60oz bottles, and Spot & Stain Trigger Sprays all in the refreshing Febreze<b>® </b>scent of Spring & Renewal.</p> <p>"We know from consumer feedback that the refreshing scent of Febreze® is making the carpet care cleaning process fun – so much so it makes you want to dance while you clean. We developed this concept to make sure consumers experience the difference of using Febreze Carpet Care products, and then offer them significant savings on the product line when they visit our website," stated <span class="xn-person">Stephen Fritz</span>, Senior Vice President of Marketing of Home Care Industries, Inc. </p> <p>"The Febreze<b>®</b> Carpet Care It's A Dance Contest" concept and design was created by MME and built and powered by Votigo.</p> <p><b>About Home Care Industries, Inc.</b></p> <p>Home Care Industries, Inc. (HCI) is one of <span class="xn-location">North America</span>'s leading floor care companies. Founded in 1959 as a vacuum bag manufacturer, Home Care has established itself as the pre-eminent supplier to the floor care industry through innovative product design, superior quality and unsurpassed customer service. HCI's extensive product line includes the broadest selection of styles and sizes available. Additionally, HCI is the filter supplier of choice for vacuum cleaner manufacturers with Home Care's Micro-Liner® micro-filtration bags which have set new standards of performance for filtration efficiency and allergen control while innovations like the Clean-Seal® Closure Collar have made bag disposal more user friendly.</p> <p><b>About Procter & Gamble</b></p> <p>Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Febreze®, Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands. </p> <p><b>Votigo®: </b>Votigo is a fast-growing, privately held company with offices in the <span class="xn-location">San Francisco Bay Area</span>, <span class="xn-location">Boulder, CO</span>, and <span class="xn-location">Hyderabad, India</span>. Votigo is a Facebook Preferred Developer Consultant and a leader in the social media promotions industry. The company was founded in 2006 to help businesses better engage their customers, build brand awareness, and increase revenue through the use of user-generated photo and video contests, interactive sweepstakes, and online promotions. Their campaigns run on Facebook, Twitter and stand-alone websites. Votigo works with leading brands and agencies including Ford, Coca-Cola, Intel, AOL, Sharpie, Sears, Dell, Shutterfly, DraftFCB, Crispin Porter + Bogusky, Ogilvy, Wunderman, and Arnold Worldwide.</p> <p><b>About Manhattan Marketing Ensemble: </b>MME is a full service marketing and advertising agency that focuses on Building Brands to drive results. They are unique in that the three owners are all former senior level marketing executives in consumer goods categories with clients such as The Coca-Cola Company, Lever Brothers, Lorillard and Paddington. This strong strategic core combined with breakthrough compelling creative and integrated capabilities have enabled MME to build long-term client relationships with many clients including Maxell Corporation of America, Nathan's Famous, ET Browne Drug Company, Affinia Hotels and <span class="xn-person">Moet Hennessey</span> among others. See www.mme.net for more information.</p> <p><b>Related Links</b></p> <p>Febreze Carpet Care<br />Febreze<br />Procter & Gamble<br />MME<br />Votigo<br /></p> <p>SOURCE Home Care Industries, Inc.</p> Back to top <p> RELATED LINKS<br />http://www.febrezecarpetcare.com<br /></p></div>
